Social Networking 101 for Physicians
Be Aware That You’re Never Truly Anonymous on The Web
In 2007, a Boston-area pediatrician, known as “Dr. Flea,”
blogged about his ongoing med-mal defense, sharing candid musings on
defense strategy, the jury, opposing counsel and the plaintiff’s
case. He thought everything was safely cloaked in anonymity until
his cross-examination at trial, when plaintiff’s counsel –
who had been following the blog and noting similarities – outed
him to the jury. The case settled the next day.
Szabo says this is a cautionary tale that anything posted on the web
can be traced back, with severe consequences. “When you start
throwing in little details, if you have any connection to someone, it
may not be too tough for that person to figure out who you are,”
he says. he adds that anything you write on Twitter or your blog is
indexed by Google and kept permanently. “So never write anything
disparaging about your hospital, patients or other doctors, because it
can be found,” he says.
Further, Szabo warns that Internet service providers, websites and
social-networking companies are under no obligation to resist subpoenas
in a civil lawsuit. Accordingly, they might decide to produce
information like an IP address or e-mail address that could identify the
name of a person who posted offending content.
Finally, says Tobin, the existence of vehicles like Facebook and
Twitter does not change existing copyright, slander and libel laws.
We’re under the same restrictions we’ve always been
under,” he says. “The only difference is that saying
something is much easier. You can send a tweet or a Facebook status
update in seconds. So you need to pause and think before you hit that
‘update’ button.”
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Resources
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“Online Professionalism and the Mirror of Social
Media”
S. Ryan Greysen, MD, MA, Terry Kind, MD, MPH and Katherine C. Chretien,
MD
Journal of General Internal Medicine, July 15,
2010
Kevin Pho, MD: Physicians and Social Media
Kevin Pho, MD, publisher of the blog kevinmd.com
Discusses the opportunities and boundaries for physicians' use of social
media.
From the Dec. 2011 MMS Ethics Forum, December 2, 2011
“Social Media Guidelines for
Physicians”
Massachusetts Medical Society, May 21, 2011
“Information Searches that Solve
Problems.”
Estabrook, L.; Witt, E.; Rainie, L. , Pew Internet & American
Life Project. December 30, 2007.
“The Wisdom of Patients: Health Care Meets Online
Social Media.”
Sarasohn-Kahn, J , ihealthreports. April
2008.
“How America Searches: Health and
Wellness”
Elkin, N, iCrossing, iCrossing. January 2008.
“What is Social Media?”
Mayfield, A , iCrossing January 2008
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