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Seeking Common Ground
Outreach Effort Opens New Avenues for Communication, Cooperation With Mass. Businesses
By Tom Walsh

Amid the bustle and clatter of Route 1 in Norwood stands Analog Devices, a leading manufacturer of "precision high performance integrated circuits used in analog and digital signal processing."

However unlikely, it is also the spot where leaders of the Massachusetts Medical Society launched their attempt to awaken important Massachusetts audiences to the financial plight of the state's physician practices—and the consequences of ignoring this serious problem.

Their audience was not one to generally greet the MMS message warmly: Indeed, it was a gathering of business leaders for a joint meeting of the Associated Industries of Massachusetts (AIM) Health Care Committee and the Massachusetts Healthcare Purchasers Group (MHPG).

AIM describes itself as a non-profit, non-partisan employers' association that focuses on issues and programs to help its members, and on "improving the Commonwealth's economic climate."

MHPG represents dozens of Massachusetts employers "working together to increase the value of the health care we purchase" for more than 2 million New Englanders.

Of course, in the complex, house-of-cards structure of today's health care system, what is good for physicians in their quest to save their practices from financial ruin may or may not be good for employers, who warily eye any threat to their own bottom lines.

The 40 or so meeting attendees arrayed around the table that day comprised a group that shares MMS concerns about health care quality, access and affordability but also holds concerns specifically with employer cost issues. It was a group that is unlikely to smile on a solution that may reach into employer pockets.

So indeed, it was encouraging for the MMS officers to see nods of understanding from several in the business audience as Medical Society President Virginia T. Latham, M.D., told of practices foundering as operational costs exceed practice income.

Acknowledging the Problem
"In Massachusetts, physician practices are in a state of crisis, besieged by the same revenue shortfalls that have been afflicting every hospital...but without the reserves to draw on, without the opportunity for fundraising, without the ability to bargain from a position of strength and with minimal margins to start with," Dr. Latham declared. "At the same time, the average physician has seen reimbursements fall sharply—in some cases up to 50 percent in the past three years—while the doctor is seeing the same number or more patients."

The fact that many primary care practices take in less reimbursement income than they pay out to run the practice seemed to resonate with this audience. That was especially evident when MMS leaders explained that more than 85 percent of physician reimbursement income is fixed either by government programs or HMOs.

Harry L. Greene II, M.D., MMS executive vice president, said this fact coupled with the high cost of living in Massachusetts is a double blow to physician practices.

"In other states, when the rent goes up, physicians can adjust their fees. But here, with 85 percent of income fixed, we can't adjust fees to compensate."

Still, there were those in the audience that remained skeptical about some of the MMS message. Paula Breslin, executive director of MHPG, was one.

Skepticism Lingers
In an interview with Vital Signs after the MMS presentation, Breslin expressed doubt that physician compensation in Massachusetts is among the lowest in the country. "Does that mean that Mississippi and Alabama physicians are paid more?" she asked.

MHPG is a leading voice in the state for health care cost control and quality enhancement.

Breslin also expressed skepticism about the conclusions of an MMS-commissioned study by the Howell Group that found that the physician supply in Massachusetts has not driven up health care costs. She suggested that there are still too many specialists in the state, causing a "misallocation" of doctors.

Drs. Latham and Greene maintained that a growing number of Massachusetts physicians have eschewed patient care for high-tech research positions, administrative posts with health plans, or teaching. "We have the data and we'll be glad to show it to you," Dr. Greene said.

Ideas Emerge
Later, speaking with Vital Signs, Breslin maintained that Massachusetts residents "use more health care" than people do elsewhere. She said people in Massachusetts continue to want "big-gun" health care for small problems. She said Boston's large teaching hospitals are probably the right place to have triple-bypass surgery, but routine appendectomies should be done at community hospitals to curb costs.

Suggesting that better overall use of health care dollars could be a way to help cure physician reimbursement ills, Breslin said, "I want the patient to do some cost sharing."

Elliot M. Stone is executive director of the Massachusetts Health Data Consortium, Inc., a Waltham-based nonprofit that works with health data to"improve health care" in the region. He said that while he agreed with Dr. Latham that much waste had already been removed from the health care system, there is still more that could be done with that issue. "A dollar saved could be a dollar put back into your pocket," he said.

Stone said he has heard Massachusetts physicians say that processing Medicaid patients is so complicated that doctors often don't bother to bill for these services. The answer to this problem, he said, may lie in reducing paperwork by better automating physician offices.

"We've done a number of things to encourage that," said Dr. Greene. "But many doctors just don't have the capital to invest in automation. They don't have reserves or endowments. We want them to do it, but getting the capital to invest is a real challenge. Some of the practices are so tenuous financially they can't get the loans they'd need."

The Analog Devices presentation suggested a new avenue for cooperation with the state's high-tech business community.

A Shared Concern
Dr. Latham asserted that some doctors now spurn Bay State recruiting efforts in favor of regions with friendlier financial conditions.

Charles A. Welch, M.D., MMS vice president, told how the roster of physicians in his practice has dwindled. "We can't hire anyone," he said. "Doctors can go to Michigan, buy a house for half of what it would cost here and get twice as much in salary."

Laurel Sweeney of Andover's Agilent Technologies, the global technology company that spun off from Hewlett-Packard last year, said high-tech firms share that problem. "People go to school here and then they leave," she said. "We have parallel concerns."

Sweeney said the long-term impact of this would not be good for the state's economic development effort. "The governor has to hear this from both of us on this," she said. "It sounds like an opportunity for physicians to work with business groups to look at why they are leaving the state."

Dr. Welch and others said later that they were encouraged that the meeting had produced an apparent opportunity to pursue such a coalition.

In the months ahead, the MMS officers will travel the state to present to other business groups, such as local chambers of commerce; professional organizations like the Boston Bar Association; and trade groups, such as the Massachusetts Biotechnology Council.

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