Contact:
Richard Gulla
781-434-7101
rgulla@mms.org
Waltham,
Mass. – April 9, 2013 – The Massachusetts Medical Society announced it has
re-launched its website at www.massmed.org with a modern technology platform
that provides new tools for members and easier access for users of smartphones,
tablets, and other mobile devices.
“This
is the most significant major technology upgrade on the MMS website in nearly a
decade,” said Corinne Broderick, MMS executive vice president. “It creates a
foundation for future growth and strengthens the Society’s position as the
leading voice and resource for physicians in Massachusetts.”
Chief
Digital Strategist and Director of Communications Frank Fortin, CAE, said the site
now uses an innovative software development approach called "response design,"
which automatically recognizes the kind of device a visitor is using and renders
a page that fits the dimensions of the device. Mobile phone users, for example,
will see a home page that features links to the latest news, education content,
and calendar of events without having to pinch or zoom the screen
The
site will also feature advanced new search technology that will enable users to
find content more easily. It’s based on the same technology that drives Microsoft’s
acclaimed search engine, Bing.
Other
new features include updated sections for the Massachusetts Medical Society and
Alliance Charitable Foundation and Physician Health Services; an enhanced
section on Continuing Medical Education (CME) with multi-media content; a new
Patient Care section with clinical and public health content for physicians and
patients; and a variety of tools that add value for member physicians of the
Society.
The
new CME section, for example, will offer courses with video and audio and other
multimedia content. Some courses will incorporate pre-course and mid-course questions,
as well as post-course exams, to optimize the online learning experience.
The
site will also feature a comprehensive portal, called MyCME, where CME users
can track credits earned, download certificates, and bookmark their place in
course content. MMS members will also be
able to self-report and track CME credits that they have earned at non-MMS
venues.
The
Massachusetts Medical Society, with more than 24,000 physicians and student
members, is dedicated to educating and advocating for the patients and
physicians of Massachusetts. The Society publishes the New England
Journal of Medicine, a leading global medical
journal and web site, and Journal Watch alerts and newsletters covering 13
specialties. The Society is also a leader in continuing medical education for
health care professionals throughout Massachusetts, conducting a variety of
medical education programs for physicians and health care professionals.
Founded in 1781, MMS is the oldest continuously operating medical society in
the country. For more information please visit www.massmed.org, www.nejm.org or
www.jwatch.org.
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