MMS Launches Public Education Campaign on Opioids during New England Football Broadcasts

Contact: Richard Gulla
781-434-7101
rgulla@mms.org

MMS and Safety Devin McCourty to be featured on  98.5 The Sports Hub New England Patriots Radio Network

Waltham, Mass. – August 10, 2015 – The Massachusetts Medical Society, along with Boston FM radio station 98.5 The Sports Hub and New England Safety Devin McCourty, will team up this fall to educate the public about steps they can take to help bring the opioid overdose epidemic under control.

The MMS is sponsoring messages on the 11 Massachusetts affiliates in The Sports Hub’s radio network, informing listeners about the safe storage and proper disposal of prescription medications. The messages feature McCourty and Dennis M. Dimitri, MD, president of the Massachusetts Medical Society.  They begin with the team’s first pre-season game on August 13, and will be heard during every game of New England’s preseason and regular season. 

“The opioid epidemic is one of the most critical public health issues of this time,” said Dr. Dimitri. “In many cases, prescription drug abuse is the starting point on the road to illicit drug addiction.
“Most opioid abuse occurs with medications that were prescribed for others,” he said. “One very effective way to reduce the supply in the communities is for patients and their families to ensure that medications don’t end up in the wrong hands and harming someone they love.  This means safely storing medications, and then disposing of them properly when they’re no longer needed.”

McCourty said, "Prescription drug abuse is a widespread problem.  Therefore, I felt it was important to talk about the need for proper storage and disposal of these medications.  By safeguarding your meds, you can prevent kids from accessing these drugs at home."

The messages will receive additional air time during the week on the network’s home station in Boston, 98.5 The Sports Hub. The Massachusetts network affiliates airing the messages during the games are in Worcester, Springfield, Pittsfield, Fitchburg, North Adams, New Bedford, Greenfield, Fall River, Hyannis and Milford. 

The radio campaign is part of the Massachusetts Medical Society’s comprehensive program to address prescription drug abuse and opioid overdoses in the Commonwealth.

In May, the Society published a well-received set of opioid prescribing guidelines for physicians and other prescribers. The MMS also made its complete set of online continuing medical education courses on pain management and opioid prescribing free to all prescribers. 

It also launched a comprehensive public education website, www.massmed.org/SmartandSafe, with information for patients, physicians, prescribers and policymakers about the crisis. For the public education component of this program, the Society is working with the Partnership for Drug-Free Kids and its award-winning Medicine Abuse Project.


The Massachusetts Medical Society, with more than 25,000 physicians and student members, is dedicated to educating and advocating for the patients and physicians of Massachusetts. The Society, under the auspices of NEJM Group, publishes the New England Journal of Medicine, a leading global medical journal and web site, and Journal Watch alerts and newsletters covering 13 specialties. The Society is also a leader in continuing medical education providing accredited and certified activities across the globe for physicians and other health care professionals.  Founded in 1781, MMS is the oldest continuously operating medical society in the country. For more information please visit www.massmed.org, www.nejm.org, or www.jwatch.org

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