Massachusetts Medical Society: Get Where IT’s At: How to Join or Support the Health Innovation Hub

Get Where IT’s At: How to Join or Support the Health Innovation Hub

Bring Your B Game (as in Boring)

“People going into this space are assuming all the simple problems are solved, so they go to the more complex ones. If you’re putting the Porsche factory on the edge of the cliff, it doesn’t matter how nice you make the Porsche; it’s still going over the cliff. A boring technological solution to a boring problem would probably hit it big.” Andrew Schutzbank, MD, vice president, product and technology, Iora Health

Build Your Team

“Clinicians need to be partnered with the right type of resources; the engineer, someone who can navigate the waters. Brigham and Women’s has CIOs inspiring these clusters of teams within the hospitals. Traditional health and medical device companies see that they need to partner with physicians and build that community in order to be successful in the future.” —Jennifer Joe, MD, CEO, Medstro; emergency medicine physician, Boston VA Hospital System

Collaborate with Public Health

“It’s so important to work with our local and state public health departments to coordinate campaigns to share information, identify problems, and come up with creative ways to promote health. We can prevent epidemics and save lives if we have the resources, work together, and better harness data and technology to ensure we know what’s going on in as near real time as possible — that is how we build a Culture of Health.” — John Auerbach, president and CEO, Trust for America’s Health (TFAH)

Additional Resources

• MMS IT in Medicine Award
• NEJM Group Open Forum
• AMA Physician Innovation
• Venture Café Foundation

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