The evidence is clear: Your patients are seeking, and often sharing, health information across a variety of platforms on the Internet.
Physicians can use the new platforms and communities to share valuable information, provide context to health stories in the popular media, and even dispel dangerous health myths.
In doing so, physicians who are active in social media will simultaneously strengthen their own online reputation and digital footprint, as well as that of their practice or employer.
This guide was created by the MMS Committee on Communications to help physicians engage in and manage social media tools in ways that will provide optimal benefit to their patients and practices.
