18th Annual Public Health Leadership Forum Trust and Public Health
Course Overview
Trust is a fundamental component of health care. Not only is trust at the core of the doctor-patient relationship, it is an essential element of public health. The COVID-19 pandemic has underscored that effective public health messaging is contingent on people trusting public health officials as well as the science and data behind their recommendations. Trust also plays a key role in the acceptance of recommended prevention interventions including the willingness to receive the COVID-19 vaccine. The 18th Annual Public Health Leadership Forum, recorded October 20, 2021, convened leaders in medicine, public health, policy, and government to explore the trust challenges facing public health, examine strategies to counter fear and misinformation, and identify ways to work together to foster the trust and integrity necessary for the equitable delivery of care and uptake of public health interventions.
Faculty
Carole E. Allen, MD, MBA, FAAP
Dr. Allen is a board-certified pediatrician who practiced in Massachusetts for 37 years before retiring in 2011. She then served six years on the Board of Directors of the American Academy of Pediatrics
and five years as a gubernatorial appointee Commissioner to the Massachusetts Health Policy Commission, established by statute to address escalating health care costs.
Dr. Allen has been a member of the Massachusetts Medical Society since 1992, where she served as Trustee and Delegate for many years.
Dr. Allen has devoted her career to advocating for the health, protection, and well-being of children. Her advocacy
has earned her numerous awards, particularly for her work on the prevention of tobacco use and exposure. In 2004 she chaired the Tobacco Free Mass Coalition that helped to pass the Massachusetts Smokefree Workplaces law.
A graduate of Cornell University and Tufts University School of Medicine (TUSM), Dr. Allen completed her pediatric residency at Boston City Hospital and Boston’s Floating Hospital for Children. She has held faculty positions as a clinical instructor at
Harvard Medical School and Boston University School of Medicine and recently served as president of the TUSM Medical Alumni Council. In May 2017, Dr. Allen completed an executive MBA program for physicians through Brandeis University.
A “policy wonk,” Dr. Allen understands that securing good public policy requires working collaboratively with legislators and policymakers. She practices and teaches advocacy as a means to accomplish positive change.
James B. Broadhurst, MD, MHA
Chair, Committee on Public Health, Massachusetts Medical Society
Dr. Broadhurst, MD is a Sports Medicine Specialist in Shrewsbury, MA and has over 39 years of experience in the medical field. He graduated from Medical College of Virginia medical school in 1982. He is affiliated with Umass Memorial Medical Center. He
has indicated that he accepts telehealth appointments. Be sure to call ahead with Dr. Broadhurst to book an appointment.
Harold Cox, MSSW
Associate Professor, Community Health Sciences, Boston University School of Public Health
Harold Cox is Associate Professor of Community Health Sciences at Boston University School of Public Health. He is a member of the Massachusetts Public Health Council, Boston Public Health Commission, and chair of the statewide Regionalization Working
Committee that is exploring methods to improve public health service delivery in Massachusetts. At BU, Cox manages the Activist Lab, which seeks to engage the school in real work public health. Trained as a social worker, he has extensive practice
experience with mental retardation, HIV/AIDS and governmental public health.
Nahid Bhadelia, MD, MALD
Founding Director, Center for Emerging Infectious Diseases Policy and Research
Associate Director, National Emerging Infectious Diseases Laboratories
Boston University
Nahid Bhadelia is the founding director of Boston University (BU) Center for Emerging Infectious Diseases Policy and Research and an associate director of the National Emerging Infectious Diseases Laboratories (NEIDL), a state-of-the-art maximum containment
research facility at BU. She is a board-certified infectious diseases physician and an internationally recognized leader in highly communicable and emerging infectious diseases with clinical, field, academic, and policy experience in pandemic preparedness
and response.
Dr. Bhadelia designed and served as the medical director of the Special Pathogens Unit, a medical unit designed to care for patients with highly communicable diseases, and a state designated Ebola Treatment Center. She has prior
and ongoing experience in health system response to pathogens such as H1N1, Zika, Lassa fever, Marburg virus disease, and COVID-19 at the state, national, and global levels. She has served as a subject matter expert to the US Centers for Disease Control
and Prevention, Department of Defense (DoD), and World Bank. Dr. Bhadelia has experience with direct patient care, outbreak response, and medical countermeasures research during multiple Ebola virus disease outbreaks in West and East Africa. During
the West African Ebola epidemic, she served as a clinician in Ebola treatment units, working with the World Health Organization and Partners in Health. She currently serves as medical lead of a DoD-funded viral hemorrhagic fever research group in
Uganda. Her research focuses on global health security, as well as identification of safe and effective clinical interventions and infection control measures related to viral hemorrhagic fevers and other emerging infectious diseases.
She
has publications in Nature, Science, New England Journal of Medicine and other prestigious journals, as well as in press including The Atlantic and Time magazines. Her work has been featured documentaries by National Geographic as well as NOVA. She
is an NBC/MSNBC Medical contributor.
Michelle Morse, MD, MPH
Chief Medical Officer and Deputy Commissioner
Center for Health Equity and Community Wellness
New York City Department of Health and Mental Hygiene.
Dr. Michelle Morse is an internal medicine and public health doctor who works to achieve health equity through global solidarity, social medicine and anti-racism education, and activism. She is an internal medicine hospitalist, Co-Founder of EqualHealth,
and Assistant Professor at Harvard Medical School. In September 2019 she began a Robert Wood Johnson Health Policy fellowship in Washington, DC and was placed with the Committee on Ways and Means, Majority Staff.
Previously, she served for three years as deputy chief medical officer at Partners In Health (PIH) and as Assistant Program Director for the Internal Medicine Residency at Brigham and Women’s Hospital, and now serves on the Board of Directors of PIH.
In 2015 Dr. Morse worked with several partners to found the Social Medicine Consortium (SMC), a global coalition of over 1000 people representing over 50 universities and organizations in twelve countries, which seeks to use activism and disruptive
pedagogy rooted in social medicine to address the miseducation of health professionals on the root causes of illness.
She was awarded the 40 under 40 Leaders In Health Award by the National Minority Quality Forum in 2018. The Society of Hospital
Medicine awarded her the Excellence in Humanitarian Services award in 2018. In 2019 she was the first black woman to receive the George W. Thorn Award, which was established in 1975 and is the highest clinical education honor awarded by the BWH Department
of Medicine. In 2018, Dr. Morse was awarded a Soros Equality Fellowship to work on the SMC’s global Campaign Against Racism.
Dr. Morse earned her B.S. in French in 2003 from the University of Virginia, her M.D. from the University of Pennsylvania
School of Medicine in 2008, and her MPH from the Harvard School of Public Health in May 2012.
Kasisomayajula Viswanath, PhD
Lee Kum Kee Professor of Health Communication
Harvard T.H. Chan School of Public Health
Dr. K. “Vish” Viswanath is Lee Kum Kee Professor of Health Communication in the Department of Social and Behavioral Sciences at the Harvard T. H. Chan School of Public Health (HSPH) and in the McGraw-Patterson Center for Population Sciences at the Dana-Farber
Cancer Institute (DFCI). He is also the Faculty Director of the Health Communication Core of the Dana-Farber/Harvard Cancer Center (DF/HCC). Other additional administrative and scientific leadership positions held by Dr. Viswanath include: Director
of the Center for Translational Communication Science, DFCI/Harvard Chan; Director, Harvard Chan India Research Center and Co-Director, Lee Kum Sheung Center for Health and Happiness, Harvard Chan. He is the founding Director of DF/HCC’s Enhancing
Communications for Health Outcomes (ECHO) Laboratory.
Dr. Viswanath’s work, drawing from literature in communication science, social epidemiology, and social and health behavior sciences, focuses on translational communication science to
influence public health policy and practice. His primary research is in documenting the relationship between communication inequalities, poverty and health disparities, and knowledge translation to address health disparities. He has written more than
240 journal articles and book chapters concerning communication inequalities and health disparities, knowledge translation, public health communication campaigns, e-health and digital divide, public health preparedness and the delivery of health communication
interventions to under-served populations. He is the Co-Editor of four books and monographs: Mass Media, Social Control and Social Change (Iowa State University Press, 1999), Health Behavior and Health Education: Theory, Research & Practice, 5th
Ed. (Jossey Bass, 2015), The Role of Media in Promoting and Reducing Tobacco Use (National Cancer Institute, 2008) and A Socioecological Approach to Addressing Tobacco-Related Health Disparities (National Cancer Institute, 2017). He was also the Editor
of the Social and Behavioral Research section of the 12-volume International Encyclopedia of Communication (Blackwell Publishing, 2008).
Intended Audience
This activity is designed for Physicians and other professionals interested in public health equity.
Course Objectives
- Describe the role of trust in carrying out effective and equitable public health interventions
- Assess the role of physicians in restoring trust in science and evidence-based guidance
- Implement strategies for identifying and debunking disinformation and misinformation
- Identify pathways to build trust with patients and communities that experience injustice and inequity.
Course Fees
Massachusetts Medical Society (MMS) Physician Member: $90.00
MMS Resident/Student Member: Free
Non-Member Physician: $202.50
Non-Members Resident/Student: $45.00
Allied Health Professional/Other: $72.00
Format & Estimated Time to Complete: Video,
2.25 hours
Accreditation Statement
Accreditation and Credit Information
The Massachusetts Medical Society is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education
for physicians.
AMA Credit Designation Statement
The Massachusetts Medical Society designates this internet enduring material for a maximum of 2.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of
their participation in the activity.
This activity meets the criteria for the Massachusetts Board of Registration in Medicine for risk management study.
Approval Statement
Through the American Board of Medical Specialties (“ABMS”) ongoing commitment to increase access to practice relevant Continuing Certification Activities through the ABMS Continuing Certification Directory, this activity has met the requirements as a Lifelong Learning CME Activity (apply toward general CME requirement) for the following ABMS Member Boards:
Allergy and Immunology
Anesthesiology
Colon and Rectal Surgery
Family Medicine
Medical Genetics and Genomics
Nuclear Medicine
Physical Medicine and Rehabilitation
Plastic Surgery
Preventive Medicine
Psychiatry and Neurology
Radiology
Thoracic Surgery
Urology
National Commission on Certification of Physicians Assistant
(NCCPA)
Physician Assistants may claim a maximum of 2.25 Category 1 credit for completing this activity. NCCPA accepts AMA PRA Category 1 Credit™ from organizations accredited by ACCME or a recognized state medical society.
Exam/Assessment: A score of 70% or higher is required to receive AMA PRA Category 1 Credit™.
Activity Term
Original Release Date: November 5, 2021
Review Date (s): N/A
Termination Date: November 5, 2024
Course Developers, Reviewers & Web Producer:
Jane E. Gagne, Manager, Accreditation & Education Compliance, NEJM Group Education
Vanessa P. Kenealy, JD, Public Health & Preparedness Programs Specialist, Massachusetts Medical Society
Thelma
Tatten, Web Content Production Specialist, NEJM Group Education
Susan Webb, Executive Director Health Policy & Public Health, Massachusetts Medical Society
System Requirements
Desktops/Laptops
Windows 10
Mac OSX 10.6 higher
Most modern browsers including:
IE 11+
Firefox 18.0+
Chrome latest version
Safari 12+
Mobile/Tablet
iOS devices beginning with OS version 10 or higher (includes, iPhone, ipad and iTouch devices)
